Products

Wella Blondor Lightening Powder Multi Blonde 400g is known worldwide as one of the most reliable and powerful bleaching powders in the professional segment. This bestseller offers controlled and consistent lift of up to 7 levels , even on previously colored hair , making it an indispensable product in any salon striving for pure, bright, and ultra-natural blonde results. Thanks to advanced TRI-Lightening Technology and integrated Anti-Yellow Molecules , this bleaching powder actively neutralizes unwanted orange and yellow undertones throughout the process. This creates a cool, pure, and even blonde base , ideal for further toning or creative bleaching techniques. The texture blends smoothly, stays stable, and provides optimal control during application—an absolute must-have for precision work, highlights, balayage, and full-body bleaching. Multi Blonde Powder is effective, versatile, safe, and delivers predictable, professional results every time. Features / Key Benefits ✔ Lift up to 7 levels – powerful and controlled ✔ Perfect for pre-colored hair – highest efficiency in its category ✔ Anti-Yellow Molecules instantly neutralize heat ✔ Ultra-pure and long-lasting blonde results ✔ TRI-Lightening Technology for consistent performance ✔ Suitable for all techniques – foil, freehand, approach, full bleach ✔ Universally mixable with Welloxon Perfect or Color Touch Emulsion ✔ Creamy, stable texture – no clumping ✔ Professional bestseller worldwide ✔ Contents: 400g Instructions for use Mix Wella Blondor Lightening Powder with the recommended developer (Welloxon 6%, 9%, or 12% or Color Touch Emulsion 1.9% / 4%). Apply evenly to dry hair . Start at the lengths and ends, then the roots. Leave in for a maximum of 50 minutes . Check every 5–10 minutes. After bleaching, rinse thoroughly with warm water and follow up with a color-stabilizing shampoo. Specifications / Technical information • Dust-free bleaching powder • Scam: up to 7 levels • Technology: TRI-Lightening + Anti-Yellow • Application: all techniques • Mixing ratios: 1:1.5 to 1:2 • Contents: 400g Additional information To cool the result, we recommend toners from the Wella Color Touch or Koleston Perfect range for long-lasting brightness and neutralization. FAQ 1. Can this powder be used on dyed hair? Yes, this is one of the best options for previously colored hair. 2. Does it really lighten hair up to 7 levels? Yes, depending on base level, time and developer. 3. Does this help against yellow/orange undertones? Yes, thanks to the Anti-Yellow Molecules . 4. Which developer is the best? Welloxon Perfect 6%, 9% or 12% depending on the desired lift. 5. Is it suitable for balayage? Yes, it works perfectly for freehand and foil. 6. Is this professional or also for home use? Professional, recommended for experienced users.

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Wella Blondor Powder Multi Blonde has been a favorite among professional hairdressers for years thanks to its powerful, reliable, and controllable lift of up to 7 levels . With its iconic anti-yellow formula , this bleaching powder effectively reduces warm undertones during the bleaching process, for a bright, natural-looking blonde look —even on previously colored hair. The versatile formula makes the powder suitable for virtually all bleaching techniques: highlights, balayage, full-tone bleaching, or corrections. The consistent texture ensures even application , maximum control, and a predictable end result. Thanks to the built-in molecules that counteract yellow undertones, every blonde service becomes more beautiful, brighter, and cooler. This bestseller in the Wella Blondor range is known for its reliability , powerful action and professional performance – perfect for salons that leave nothing to chance. Features / Key Benefits ✔ Scam up to 7 levels ✔ Anti-yellow formula for less warm undertones ✔ Equal, controlled results ✔ Ideal for natural and already colored hair ✔ Universally applicable for all bleaching techniques ✔ Professional texture – easy to mix and apply ✔ Bestseller within the Blondor range ✔ Bulk pack 800g Instructions for use Mix Blondor Multi Blonde Powder with Welloxon Perfect (6%, 9%, or 12%) or Color Touch Emulsion (1.9% or 4%) in a non-metallic bowl . Use a mixing ratio of 1:1.5 to 1:2 . Apply evenly to unwashed hair . Start at the mid-lengths and ends, then move on to the roots. Check every 5–10 minutes . Rinse thoroughly after the desired lift. Specifications / Technical information • Bleaching powder 800g • Up to 7 levels lift • Anti-yellow molecules • Suitable for all techniques • Professional product Additional information Always wear suitable gloves. Do not use on damaged or sensitive scalps. Store in a cool, dry place. Not suitable for minors. FAQ 1. How many shades can I lighten? Up to 7 levels , depending on the starting color and developer. 2. Is this product suitable for previously colored hair? Yes, the formula also works great on pre-colored hair. 3. What does the anti-yellow formula do? These molecules reduce orange/yellow undertones during lightening. 4. Which developer do I use this with? With Welloxon Perfect 6/9/12% or Color Touch Emulsion 1.9/4% . 5. Is it dust-free? It mixes controllably and evenly , designed for professional use. 6. What techniques can I perform with it? Highlights, balayage, full bleaching, ombre, corrections – everything .

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Wella Blondor Soft Blonde Cream 200g is a premium, gentle yet powerful bleaching cream that provides controlled lift up to 7 levels , ideal for sensitive, fine, or color-treated hair . Its creamy, comfortable texture makes it perfect for use on the scalp and provides an even, predictable lift without harsh application. The formula contains protective lipids that form a protective layer around the hair fiber throughout the lightening process. This reduces moisture loss , keeps hair supple, and preserves its natural shine. Soft Blonde Cream is the only cream product in the Blondor line – specifically designed for situations where precision, comfort, and softness are essential. Whether you want to create full lift, roots, highlights, or soft blonde effects, this cream delivers professional results with a soft finish and minimal stress on the hair . The lift is consistent, controlled, and reliable, so the result always looks bright, clean, and natural. Features / Key Benefits ✔ Gentle bleaching cream – ideal for sensitive, fine or colored hair ✔ Scam up to 7 levels ✔ Contains protective lipids that minimize moisture loss ✔ Suitable for use on the scalp ✔ Creamy, non-drip texture for controlled application ✔ Perfect for all scam techniques ✔ Safe, gentle yet powerful ✔ More even, shinier blonde results ✔ Professional quality from Wella ✔ Contents: 200g Instructions for use Apply the cream evenly to unwashed hair. Adjust the processing time based on the condition of your hair and the desired result. Check your hair every 5–10 minutes. Maximum processing time: 50 minutes . For the first application, apply to the lengths and ends first, then to the roots. Specifications / Technical information • Type: Bleaching cream • Scam: up to 7 levels • Formula: soft, lipid-protecting, creamy • Application: scalp, highlights, balayage, full bleach • Hair condition: ideal for sensitive and colored hair • Contents: 200g Additional information This cream offers the best results when combined with Welloxon developers. For additional neutralization, you can use a toner from the Wella Color Fresh or Koleston ranges after bleaching. FAQ 1. Is this bleaching cream suitable for the scalp? Yes, the creamy, gentle formula is perfect for scalp applications. 2. How many levels can I light up? Up to 7 levels , depending on hair condition and developer. 3. Is this product gentle enough for sensitive hair? Yes, it is specially developed for sensitive, fine and colored hair . 4. What prevents moisture loss during bleaching? The formula is enriched with protective lipids . 5. Is the Soft Blonde Cream dust-free? Yes, because it is a cream , not a powder. 6. Can I use this product for balayage? Yes, it is suitable for all scamming techniques .

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The Wella BlondorPlex Cream Toner 60ml is an ultra-fast, professional-grade toner that delivers perfectly toned, fresh, and cool blonde results in just 5 minutes . Thanks to the pre-mixed WellaPlex Bond Builder , hair is protected, strengthened, and visibly healthier during the treatment—with up to 90% less breakage * during the coloring process. This innovative formula instantly neutralizes yellow and brassy tones , giving hair a bright, even, and optimally balanced blonde color . The creamy texture makes application easy and even, even on porous, difficult hair. The toner is suitable for all hair types and textures , from fine to coarse, straight to curly. The result? A soft shine , a smoother hair texture , and a perfectly balanced blonde shade—fast, reliable, and with maximum protection for the hair fibers. (*Instrumental tests show up to 90% less hair breakage after using BlondorPlex & Blondor Cream Toner during bleaching, compared to BlondorPlex alone.) ✔ Features / Key Benefits ✔ Toner ready in just 5 minutes ✔ Premixed with WellaPlex Bond Builder – intensive protection ✔ Up to 90% less hair breakage * ✔ Neutralizes yellow and coppery tones ✔ Perfect for all hair types and textures ✔ Gives the hair a soft shine ✔ Provides a healthy-looking blonde result ✔ Easy to mix and apply evenly ✔ Content: 60ml Instructions for use This is a professional product. Read the entire package insert carefully before use. – Apply the Blondor Cream Toner after a Blondor lightening treatment . – For Express Toning : mix 1:2 with 1.9% Welloxon Perfect Pastel . – For basebreaking + toning : mix 1 part toner with 2 parts 4% Welloxon Perfect Developer . – Apply to towel-dried hair and check during the development time. Specifications / Technical information – Type: Cream Toner (professional) – Bond Builder: WellaPlex integrated – Content: 60ml – Suitable for all hair types – Neutralizing: yellow + copper – Ultrafast 5-minute toning Additional information The BlondorPlex line is the absolute favorite of professionals who want to combine blonde hair with maximum hair protection. The Cream Toner is ideal for express bleaching, color correction, and intense cool blonde results without compromising your hair. FAQ 1. How fast does this toner work? Within 5 minutes , depending on the desired result. 2. Has WellaPlex been added yet? Yes, fully premixed for optimal bond building. 3. Does this product reduce hair breakage? Yes, up to 90% less hair breakage * during the colouring process. 4. Does it neutralize all yellow tones? Yes, plus coppery warmth. 5. Can it be used on any hair type? Yes, from fine to coarse, from straight to curly. 6. What is the best developer? 1.9% Welloxon for toning, 4% for basebreaking. 7. Can I use it at home? No, this is a professional salon product .

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Wella BlondorPlex Powder 9 400g is a revolutionary bleaching powder that delivers powerful lightening with maximum protection for the hair fiber. This formula contains fully integrated Bond Builder Technology , which provides intense protection during the bleaching process. Combined with WellaPlex No. 2 , hair breakage is reduced by up to 97% , without any loss of lightening power. This advanced powder is designed for professional bleaching services and delivers consistent, luminous, and controlled results on both natural and previously colored hair. The texture blends smoothly, remains stable during the development time, and is suitable for all bleaching techniques, such as highlights, balayage, foil, and full-tone bleaching. With BlondorPlex Powder 9 , you choose a safer, more efficient, and more modern lightening method while maintaining hair's strength, elasticity, and shine. A must-have for every color professional who wants to achieve the best results without compromise. Features / Key Benefits ✔ Bond Builder Technology integrated ✔ Up to 97% less hair breakage in combination with WellaPlex No. 2 ✔ Maintains full lighting power ✔ Stable, easy-to-mix formula ✔ Professional, controlled lift ✔ Suitable for all bleaching techniques ✔ Consistent clarity and clean results ✔ Contents: 400g Instructions for use Mix Wella BlondorPlex Powder 9 with the recommended Welloxon developer according to the instructions. Apply evenly to dry hair and check the lightening every 5–10 minutes. Maximum processing time according to the instructions. Rinse thoroughly and follow with WellaPlex No. 2 for optimal hair hold. Specifications / Technical information • Blonde powder with Bond Builder Technology • Scam: up to 9 levels • Recommended for use with WellaPlex No. 2 • Suitable for: foil, freehand, highlights, full bleaching • Contents: 400g Additional information For long-lasting brightness and protection after bleaching, we recommend the Wella Fusion or Color Motion+ care lines. FAQ 1. Is BlondorPlex stronger than regular Blondor? Yes, it contains an integrated Bond Builder for extra protection. 2. Does this really reduce hair breakage? Yes, up to 97% less hair breakage when used with No. 2. 3. Will it keep the same elevator? Yes, BlondorPlex retains 100% of its lightening power. 4. Can this be used for balayage? Yes, suitable for all techniques. 5. Suitable for home use? No, only recommended for professionals. 6. How many levels does this product lift? Up to 9 levels, depending on base and developer.

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Wella BlondorPlex Powder 9 800g is one of the most powerful and reliable bleaching powders on the professional market. This premium lightening powder combines legendary Blondor power with innovative Bond Builder Technology , allowing hair to be lifted up to nine levels without unnecessary damage. For every stylist who wants maximum lift, minimal breakage, and absolute control—this is the new standard. The integrated Plex technology protects the hair bonds throughout the entire bleaching process. This keeps the hair fiber strong and resilient, even with extreme lightening. When used with WellaPlex No. 2, BlondorPlex delivers up to 97% less hair breakage , making Wella a safer and more advanced bleaching solution than traditional systems. The lightweight, dust-free formula blends easily into a smooth, even cream. Suitable for all bleaching techniques: full-head bleach, balayage, baby lights, foils, highlights, color corrections, and bleach baths. Thanks to its high-performance lifting power, the color stays pure, bright, and cool, without compromising the hair's structure. With Wella BlondorPlex Powder 9, you get an absolute top-class bleaching powder that delivers professional results with maximum safety and superior color retention. Features / Key Benefits ✔ Bleaching powder with integrated Bond Builder Technology ✔ Up to 9 shades of lift ✔ Up to 97% less hair breakage in combination with WellaPlex No. 2 ✔ Protects and strengthens hair bonds ✔ Maximum scam without losing quality ✔ Constant, even results ✔ Suitable for all bleaching techniques ✔ Dust-free, easy-to-use formula ✔ Clear, cool-toned result ✔ Content: 800g Instructions for use Professional product. Mix BlondorPlex Powder 9 with Welloxon Developer according to the recommended proportions. Apply directly to dry, unwashed hair. Check regularly until the desired lift is achieved. Rinse thoroughly and always follow with WellaPlex No.2 for maximum strengthening. Specifications / Technical information • Type: premium bleaching powder • Elevator: up to 9 levels • Technology: Bond Builder – integrated • Use: highlights, balayage, foils, complete discoloration, corrections • Suitable for: all hair types • Content: 800g Additional information • Ideal for extreme blonde, Nordic blonde, platinum blonde and high-fashion blonde looks • Perfect for salons offering safe, high-quality blonde services • Combines lift, care and structural protection in one system FAQ 1. Is this better than regular Blondor? Yes, BlondorPlex contains a built-in Bond Builder for stronger, more resilient hair. 2. Can I use this without WellaPlex No.2? Yes, but for maximum protection, WellaPlex No.2 is always recommended. 3. Is this suitable for dark base colours? Yes — thanks to the 9-level lift, it's ideal for both light and dark bases. 4. Does this bleaching powder swell? No, the texture remains stable and controlled. 5. Can I use this for balayage? Absolutely, it is suitable for all professional blonding techniques. 6. Is it dust-free? Yes, the formula is designed for clean, safe and controlled mixing.

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The Wella BlondorPlex Powder 9 800g + Wella Welloxon Perfect ME+ 6% 1000ml is a professional, high-performance bleaching system that combines maximum lift with exceptional hair protection. This package is designed for salons that want to create bold, even blonde results without compromising hair health. Thanks to advanced Bond Builder technology , this system offers up to 97% less hair breakage , even with intensive lifts of up to 9 levels . Wella BlondorPlex Powder 9 is enriched with Plex bond strengtheners that actively support the hair fiber during the bleaching process. The powerful yet gentle formula allows for controlled lightening while strengthening the hair structure from within. This leaves hair noticeably stronger, more elastic, and shinier after the treatment. This bleaching powder is suitable for all hair types and delivers a bright blonde result with minimal heat buildup. The Wella Welloxon Perfect ME+ 6% is a professional, creamy developer designed for perfect synergy with all Wella blonde and color products. Combined with BlondorPlex, this developer ensures stable, reliable, and even lightening. The ME+ technology helps reduce the risk of sensitivity reactions to hair color and provides extra protection for the scalp and hair structure. Together, BlondorPlex and Welloxon form a powerful bleaching duo that offers professional colorists maximum control, precision, and care during even the most challenging bleaching sessions. Features / Key Benefits ✔ Bond Builder technology protects hair during lightening ✔ 97% less hair breakage compared to classic bleaching ✔ Lift up to 9 shades with bright, even results ✔ Suitable for all hair types and intensive blonding techniques ✔ Welloxon Perfect ME+ 6% ensures stable, controlled development ✔ Creamy texture for even blending and easy application ✔ Professional quality for reliable high-performance blonding ✔ Package contents: 800gr + 1000ml Instructions for use Mix Wella BlondorPlex Powder 9 evenly with Wella Welloxon Perfect ME+ 6% according to the recommended professional mixing ratios. Apply to dry hair, check regularly, and rinse thoroughly after the desired development time. Always apply according to professional guidelines and product instructions. Specifications / Technical information Product type: Bleaching powder + cream developer Lift: Up to 9 shades Technology: Plex Bond Builder + ME+ Result: Even, clear and controlled blonde Hair condition: 97% less breakage Developer strength: 6% (20 vol.) Suitable for: Natural, colored and unruly hair Contents: 800g + 1000ml Additional information BlondorPlex is ideal for salons looking for powerful lift combined with maximum hair protection. Combined with Welloxon Perfect ME+, it delivers consistent performance and extra gentle action on both hair and scalp. This package supports even the most demanding blonde services, from highlights to complete color transitions. FAQ 1. How many shades can this system lift? Up to 9 shades , depending on hair type and proportion. 2. What does Bond Builder technology do? It strengthens the hair fiber during bleaching and reduces breakage by 97%. 3. Is Welloxon Perfect ME+ necessary? Yes, for optimal performance and stability this is the recommended developer. 4. Does this work on colored and resistant hair? Yes, the system works effectively on all hair types, including previous color treatments. 5. Is the formula suitable for highlights and balayage? Yes, for both foil and freehand techniques. 6. Does it also protect the scalp? ME+ technology reduces sensitivity and supports a gentler experience.

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Wella Color Fresh 75ml is a gentle, highly versatile color enhancer perfect for refreshing, correcting, or subtly deepening hair color between color services. This mild, ammonia-free formula delivers intense color results without damaging the hair. Ideal for both professionals and home users thanks to its easy application and instantly visible results. With a hold time of up to 10 washes, Color Fresh ensures long-lasting freshness in hair color. The formula is completely ammonia- and peroxide-free , keeping hair healthy and the color change subtle and shiny. The added acidic pH formula combined with a conditioning vitamin complex hydrates, softens, and strengthens hair, leaving it feeling supple and with a beautiful shine. Perfect as a color refresher, shade enhancer, or introductory product for clients who want to gently explore hair coloring. Available in a variety of trendy shades that will revitalize any hair color. Features / Key Benefits ✔ Mild color enhancer ✔ Refreshes color between treatments ✔ Up to 30% gray coverage ✔ Ammonia and peroxide free ✔ Remains visible for up to 10 washes ✔ Enriched with vitamin complex ✔ Soft scent, easy application ✔ Ideal for color corrections ✔ Content: 75ml Instructions for use Wash and towel-dry your hair. Always wear gloves. Apply Color Fresh directly from the bottle and distribute evenly through your hair. Comb through for optimal distribution. Rinse with warm water after the development time. Specifications / Technical information • Type: Mild colour enhancer • Free from: Ammonia, peroxide • Gray coverage: Up to 30% • Shelf life: 10 washes • pH formula: Acidic, caring • Care: Vitamin complex • Content: 75ml Additional information Suitable for both beginners and professionals. Ideal for clients who want a soft, caring color without damage or intense commitment. FAQ 1. Is Wella Color Fresh harmful to hair? No, it is ammonia and peroxide free and works with a mild, acidic pH. 2. How long does the color remain visible? Up to 10 washes , depending on hair type. 3. Does it cover gray hair? Yes, up to 30% gray coverage . 4. Can it be used on natural hair? Yes, it freshens up both natural and dyed hair. 5. Does it have a strong odor? No, the formula has a subtle, pleasant scent . 6. Is it easy to use at home? Yes, it can be applied directly from the bottle.

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The Wella Color Fresh Mask 150ml is a professional, caring color treatment that visibly revitalizes, refreshes, neutralizes, or completely transforms hair color—without any damage. This color mask is designed for anyone who wants to achieve salon-quality results at home, with a smooth-applying formula that deeply nourishes, hydrates, and adds beautiful shine. The mask contains only ingredients of natural origin , including nourishing avocado and apricot kernel oils . These oils restore moisture balance, smooth hair, and instantly reduce breakage during combing. The formula is completely silicone-free , keeping hair light and breathable without weighing it down. Whether you want to refresh your color, neutralize cool tones, enhance warm shades, or experiment with pastels and more intense color effects— it's all possible with the Color Fresh Mask. Results are visible in just 10 minutes and fade beautifully and evenly. Thanks to its gentle, nourishing formula, the mask is suitable for weekly use , ideal for continuous color maintenance. Features / Key Benefits ✔ Professional color mask for color revitalization and color transformation ✔ 0% damage – mild, caring and safe ✔ Enriched with avocado and apricot kernel oil ✔ Free from silicones and ingredients of natural origin ✔ Refreshes, neutralizes and deepens hair color ✔ Makes the hair smooth, hydrated and shiny ✔ Reduces hair breakage through smoothing effect ✔ Visible results in 10 minutes ✔ Suitable for weekly use ✔ Content: 150ml Instructions for use Shampoo your hair and remove excess moisture. Wear gloves to prevent staining. Apply Wella Color Fresh Mask liberally to towel-dried hair, section by section. Leave on for up to 10 minutes . Then rinse thoroughly and style as desired. For medium-length hair with average texture, approximately 30g of product is recommended. Specifications / Technical information • Type: Caring colour mask • Formula: Silicone-free, natural oils • Active ingredients: Avocado oil, apricot kernel oil • Operating time: Max. 10 minutes • Effect: Revive, neutralize, transform • Suitable for: Weekly use, all hair types • Content: 150ml • Color fading: Soft, even Additional information Damaged or highly porous hair absorbs more pigment and can color more intensely than healthy hair. For softer results on healthy, untreated hair, the processing time can be shortened. Perfect for blonde, brown, copper, pastel, and fashion shades. FAQ 1. Is the mask suitable for damaged hair? Yes, it's damage-free and extremely nourishing—ideal for fragile hair. 2. Can I use it weekly? Yes, the mask is developed for safe, weekly use . 3. Does it work on natural hair? Yes, but healthy hair absorbs less pigment—the result can be softer. 4. Does it contain silicone? No, the formula is completely silicone-free . 5. Does the mask give intense results? Yes, especially on pre-lightened or porous hair. 6. How long does it remain visible? The color fades beautifully and gradually over several washes.

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The Wella Color Fresh Mask 500ml is a professional, intensely caring color mask that revives, refreshes, neutralizes, or completely transforms hair color—without any damage. This generous 500ml container is ideal for salons and home users who want regular color maintenance. The nourishing formula is enriched with natural ingredients like avocado oil and apricot kernel oil , which deeply hydrate, smooth, and nourish hair. Thanks to the silicone-free formula, hair remains light, healthy, and airy. The masks instantly add radiant shine and reduce hair breakage by visibly smoothing the cuticles. The Color Fresh Mask allows you to refresh or completely transform blonde, red, brown, pastel, or intense shades. The color results are visible within 10 minutes and fade beautifully and evenly over several washes. The 0% damage formula is suitable for weekly use and ideal for those who want softer, shinier, and more manageable hair combined with beautiful color results. Features / Key Benefits ✔ Professional color mask in generous 500ml packaging ✔ Revives, refreshes, neutralizes or transforms hair color ✔ Enriched with avocado and apricot kernel oil ✔ Silicone-free ✔ Hydrates, smooths and gives intense shine ✔ 0% damage , ideal for weekly use ✔ Visible color result in 10 minutes ✔ Beautiful, soft color fading ✔ Reduces hair breakage and improves combability ✔ Content: 500ml Instructions for use Wash your hair with shampoo. Wear gloves. Remove excess moisture. Apply the mask liberally, section by section, to towel-dried hair. Leave on for up to 10 minutes . Rinse thoroughly and style as desired. For medium length hair with average texture: average 30g of product. Specifications / Technical information • Type: Caring colour mask • Formula: Silicone-free, natural oils • Active ingredients: Avocado oil, apricot kernel oil • Result: 10 minutes • Color effect: Enliven, neutralize, transform • Usage: Possible weekly • Content: 500ml • Color fading: Soft, even Additional information Porous or previously treated hair absorbs more pigment and produces a more intense color. Healthy, untreated hair will produce a more subtle result. Ideal for toning, color maintenance, color boosts, and creative color applications. FAQ 1. Is the mask suitable for damaged hair? Yes, the mask hydrates, strengthens and prevents breakage . 2. Should I use conditioner after the mask? No, the mask already makes the hair smooth and nourished—but conditioner can add extra shine. 3. Is it silicone free? Yes, completely silicone free . 4. How often can I use it? The mask is suitable for weekly use . 5. Is it suitable for dark hair? Yes, but intensity varies due to porosity and starting color. 6. How quickly will the results be visible? Within 10 minutes .

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Wella Color Touch Emulsion 1.9% 1000ml is a professional, ultra-gentle developer designed exclusively for the Wella Color Touch demi-permanent hair color line. The emulsion has a thicker, creamy consistency , allowing the color to distribute much more evenly and making application easier, more controlled, and more comfortable. This texture allows the product to adhere better to the hair, ensuring consistent color development , a natural-looking shine , and a smooth color process for every salon appointment. The formula is completely vegan , free of ammonia, silicone, and mineral oils. The added metal purifier removes and neutralizes metallic residues that can build up in the hair due to water or environmental factors. This reduces color shifts and keeps the color bright, vibrant, and pure , exactly as intended. The 1.9% strength is ideal for toning, gloss treatments, color refreshing, and soft pigment deposits without lifting. Perfect for clients who want subtle color adjustments, shine enhancements, or a natural finish. The packaging is made from recycled and recyclable materials , reducing the ecological footprint. The 1000ml bottle is also extremely efficient, both for busy salons and those who want a reliable and professional color treatment at home. Key Benefits ✔ Thicker, improved consistency for even application ✔ Completely vegan formula ✔ Built-in metal purifier for clear, pure color ✔ 1.9% ideal for toning, shine and soft color corrections ✔ Free from ammonia, silicones & mineral oils ✔ Even distribution & natural shine finish ✔ Recycled & recyclable packaging material ✔ Mixing ratio 1:2 – economical and efficient in use ✔ 1000ml professional salon size Instructions for use Mix Wella Color Touch Emulsion 1.9% with Wella Color Touch colorant at the recommended 1:2 ratio. Use a non-metallic bowl and brush. Mix until completely smooth. Apply evenly to towel-dried or dry hair, depending on the desired intensity. Follow the recommended processing times. Always wear protective gloves . This is a professional product — read the instructions carefully. Specifications Developer for demi-permanent colouring Strength: 1.9% Consistency: thick cream emulsion Vegan formula Built-in metal purifier Free from ammonia, silicones, mineral oils Mixing ratio: 1:2 Content: 1000ml Compatible with: Wella Color Touch Result: gloss, clarity, even deposit Additional information Ideal for glossing, toning, and natural color enhancement without lightening. Perfect for clients who want a soft, fragrance-free, and gentle color with a professional finish. FAQ – Frequently Asked Questions 1. What is 1.9% best suited for? For toning, gloss treatments, colour refreshment and soft pigment deposits. 2. Is the emulsion suitable for all hair types? Yes, including sensitive, damaged or fine hair. 3. Does this product contain ammonia? No, the formula is completely ammonia-free . 4. What does the metal purifier do? Neutralizes metals such as copper or iron, for a more even and vibrant color. 5. Is the formula vegan? Yes, 100% vegan and free from animal ingredients. 6. Can I use it with other Wella lines? No, this emulsion is exclusive to Wella Color Touch . 7. Is it environmentally friendly packaged? Yes, the bottle is made from recycled and recyclable material .

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Wella Color Touch Emulsion 4% 1000ml is a professional, vegan cream developer perfectly matched to the Wella Color Touch demi-permanent color line. The 4% (13 vol) version offers more intense color absorption , deeper tone saturation, and a bright, shiny finish—without lifting the hair. Thanks to its thicker cream consistency, the emulsion distributes evenly throughout the hair, adheres perfectly, and prevents dripping, ensuring maximum precision during toning, color enhancement, and shine treatments. The formula contains a built-in metal purifier that neutralizes metal particles, such as copper or minerals from water pipes. This ensures purer, more stable, and more vibrant color results , without unheated undertones. The combination of advanced colorants and conditioning ingredients protects the hair structure during the treatment and leaves hair soft, smooth, and shiny . In addition, the emulsion is completely vegan , free of ammonia, silicones, and mineral oils—a modern, clean beauty choice suitable for all hair types. The 1000ml salon size is ideal for intensive professional use. Key Benefits ✔ 4% (13 VOL) ​​– more intense toning & deep color saturation ✔ Completely vegan formula ✔ Thicker cream emulsion – even distribution, no dripping ✔ Built-in metal purifier – pure & stable colors ✔ Free from ammonia, silicones & mineral oils ✔ Shiny & natural color result ✔ Mixing ratio 1:2 – economical & efficient ✔ 1000ml salon bottle ✔ Recycled & recyclable packaging Instructions for use Mix Wella Color Touch Emulsion 4% with Wella Color Touch hair dye according to the recommended ratio of 1:2 . Mix until smooth and creamy. Apply evenly to towel-dried or dry hair . Process according to the instructions for your chosen color product. Then rinse thoroughly. Professional product — follow instructions carefully. Specifications Type: Developer / Emulsion Strength: 4% (13 VOL) Content: 1000ml Formula: vegan, clean, free from harmful additives Function: intensification, toning, color deepening Technology: metal purifier Mixing ratio: 1:2 Suitable for: Wella Color Touch demi-permanent coloring Result: gloss, clarity, stability Additional information The 4% version is ideal for clients who want more intensity than the 1.9% emulsion, without the harshness of a high peroxide. Perfect for rich toning, deepening color, neutralizing, and correcting dull tones. FAQ – Frequently Asked Questions 1. What is the difference between 1.9% and 4% Color Touch Emulsion? 4% gives more intense pigment deposition and deeper tone saturation. 2. Is this emulsion suitable for all hair types? Yes, including sensitive, damaged or bleached hair. 3. Does the metal purifier really help? Yes, this neutralizes metals that can interfere with color results. 4. Does the formula contain harmful ingredients? No, it is vegan and free of ammonia, silicones and mineral oils. 5. Can this be used for highlights? No, it doesn't lift. It's for toning and deepening the color. 6. Is 1000ml economical in use? Yes, due to the 1:2 mixing ratio it lasts a very long time. 7. Is it suitable for home use? It is a professional product — experience is recommended.

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Wella Color Touch Emulsion 4% 60ml is a professional, thicker cream emulsion developed for the Wella Color Touch demi-permanent color line. The 4% (13% volume) version offers slightly stronger pigment activation than the 1.9% version, making it ideal for more intense toning , color deepening , shine enhancement , and achieving more defined color results without lightening. The creamy texture distributes color evenly, adheres perfectly to the hair, and prevents drips—ideal for precise salon techniques. The formula is completely vegan , free of ammonia, mineral oil, and silicone, and contains a built-in metal clarifier that neutralizes metals from the hair. This keeps the color pigments pure, bright, and stable, resulting in a natural, vibrant shine . The 60ml bottle is compact, economical, and perfect for small color services, toning, trial treatments, or quick touch-ups. The recycled and recyclable packaging makes it a sustainable choice for modern salons. Key Benefits ✔ 4% (13 vol.) – more intense toning & color deepening ✔ Thicker consistency – for even, precise application ✔ Completely vegan formula ✔ Built-in metal purifier for pure, bright color ✔ Free from ammonia, silicones & mineral oils ✔ Natural, glossy finish ✔ Mixing ratio 1:2 ✔ Sustainable recycled packaging ✔ Compact 60ml bottle – ideal for small services Instructions for use Mix Wella Color Touch Emulsion 4% with Wella Color Touch hair dye in the recommended 1:2 ratio. Mix well until smooth. Apply evenly to towel-dried or dry hair. Process according to the instructions for your chosen hair color. Rinse thoroughly. Wear protective gloves . Professional product — read instructions carefully. Specifications Type: Developer / Emulsion Strength: 4% (13 volume) Formula: vegan, ammonia & silicone free Built-in metal purifier Mixing ratio: 1:2 Content: 60ml Compatibility: Wella Color Touch Result: gloss, color depth, clarity Use: professional Additional information The 4% emulsion is ideal for those looking for more intensity than 1.9%, but without extreme pigment activation. Perfect for mid-level toning, added depth, and optimizing color fades in the lengths. FAQ – Frequently Asked Questions 1. What do I use 4% for most? For more intense toning, colour deepening and clear shine corrections. 2. Is this emulsion suitable for all hair types? Yes, including sensitive, dry or bleached hair. 3. What does the metal purifier do? Neutralizes metals such as copper/iron for bright and reliable color. 4. Can I use this product with other Wella lines? No, it is exclusively for Color Touch . 5. Is the formula really vegan? Yes, completely vegan and free from animal ingredients. 6. Does this product mask odors? It has a soft, salon-friendly scent. 7. Is 60ml enough for a full treatment? Yes, for short to medium length hair; otherwise use two bottles.

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De Wella Color Touch Kits 130ml is een complete, professionele semi-permanente haarkleurset ontworpen voor iedereen die op zoek is naar een natuurlijke, glanzende kleurverandering met minimale inspanning. Dankzij het innovatieve Light2Color Complex creëert deze kit tot 63% meer glans en 57% meer kleurvariatie dan onbehandeld haar. Het haar krijgt meer diepte, betere kleurreflectie en een zichtbaar gezondere uitstraling. De formule is volledig ammoniakvrij en siliconenvrij, waardoor de behandeling zacht is voor haar én hoofdhuid. Verrijkt met vezelproteïnen en natuurlijke wassen, zorgt de kit voor een verzorgende, gladmakende werking tijdens het kleuren. De kleurresultaten blijven tot 28 wasbeurten mooi en vervagen geleidelijk zonder zichtbare uitgroei. De Color Touch Kit werkt binnen slechts 20 minuten en is ideaal voor het opfrissen van de kleur, het bijwerken van uitgroei, het toevoegen van highlights of het creëren van levendige tinten. De kit biedt tot 50% grijsblending, wat een zachte, natuurlijke dekking geeft zonder harde lijnen. Elke verpakking bevat bovendien een professioneel Lime Caviar & Vitamine E haarmasker, dat de kleur beschermt, glans versterkt en zorgt voor langdurige vitaliteit. Voor het beste resultaat wordt het gebruik aangeraden in combinatie met de Wella Color Brilliance Shampoo & Conditioner. Kenmerken / Belangrijkste voordelen✔ Semi-permanente haarkleuring – zachte, natuurlijke resultaten✔ Tot 63% meer glans & 57% meer kleurvariatie✔ Werkt in slechts 20 minuten✔ Light2Color Complex voor levendige highlights✔ Tot 28 wasbeurten kleurbehoud✔ Vrij van ammoniak & siliconen✔ Verrijkt met vezelproteïnen & natuurlijke wassen✔ Maakt het haar glad, glanzend & verzorgd✔ Geschikt voor uitgroei, toning & kleurverfrissing✔ Tot 50% grijsblending✔ Inclusief professioneel masker met Lime Caviar & Vitamine E✔ Complete kleurkit – ideaal voor thuis & salon GebruiksaanwijzingBreng de kleur aan op gewassen, handdoekdroog haar. Verdeel gelijkmatig van aanzet tot punten en kam door voor optimale verdeling. Laat 20 minuten inwerken. Spoel grondig uit.Breng daarna het meegeleverde Color Brilliance Mask aan voor extra verzorging en een langdurige, glanzende finish. Specificaties / Technische informatieSemi-permanentLight2Color ComplexVrij van ammoniak & siliconenTot 50% grijsblendingWerktijd: 20 minInhoud: 130ml + masker Extra informatiePerfect voor klanten die een natuurlijke, verzorgende kleurboost willen, zonder langdurige verplichting of intensieve chemicaliën. Ideaal voor kleurverfrissing, highlights, glossing, tonal correction en het subtiel bijwerken van uitgroei. FAQ Is Color Touch Kits een permanente kleuring?Nee, het is een semi-permanente kleur die geleidelijk vervaagt zonder uitgroei. Hoe lang blijft het resultaat mooi?Tot 28 wasbeurten, afhankelijk van verzorging. Kan deze kit grijze haren dekken?Ja, tot 50% grijsblending, met een natuurlijk effect. Is het product mild voor haar en hoofdhuid?Ja, het is ammoniakvrij, siliconenvrij en verzorgend dankzij vezelproteïnen. Hoe snel werkt de kleur?Binnen 20 minuten zie je een volledig resultaat. Is de kit geschikt voor thuisgebruik?Ja, het dries tappen systeem is makkelijk, snel en zeer gebruiksvriendelijk.

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Wella Color Touch Rich Naturals 60ml is een hoogwaardige semi-permanente haarkleuring die de natuurlijke haarkleur verrijkt met zachte, verfijnde nuances en een prachtige glans. De formule is volledig ammoniakvrij en ontwikkeld met 85% natuurlijk afgeleide ingrediënten, waardoor het een uitzonderlijk milde, comfortabele en haarvriendelijke kleurbehandeling biedt met respect voor het milieu. De ingebouwde metaalzuiveraar in Color Touch zorgt voor een zuivere, consistente en betrouwbare kleurontwikkeling, zelfs op haar dat eerder is blootgesteld aan mineralen uit water of stylingproducten. Hierdoor blijft de kleur trouw aan de gewenste tint en krijgt het haar een levendige, gezonde uitstraling. Rich Naturals biedt een breed kleurenpalet met natuurlijke, warme én koele reflecties, ideaal voor klanten die hun eigen haarkleur subtiel willen intensiveren, verfrissen of verfijnen. Dankzij de zachte semi-permanente werking vervaagt de kleur geleidelijk zonder zichtbare uitgroei. De kleuring is volledig vegan, vrij van siliconen en minerale oliën, en verpakt in een duurzame, recyclebare verpakking — een bewuste keuze voor moderne salons en klanten. De formule biedt tot 50% grijsblending en heeft een eenvoudige 1:2 mengverhouding, waardoor het product efficiënt, veelzijdig en betrouwbaar is in elke kleurservice. Kenmerken / Belangrijkste voordelen✔ Semi-permanente haarkleuring – zachte, natuurlijke finish✔ 85% natuurlijk afgeleide ingrediënten✔ Ammoniakvrij, siliconenvrij & vrij van minerale oliën✔ Vegan formule & duurzame, recyclebare verpakking✔ Ingebouwde metaalzuiveraar voor constante, zuivere kleurresultaten✔ Verrijkt de natuurlijke haarkleur met warme of koele reflecties✔ Tot 50% grijsblending✔ Geleidelijke vervaging zonder uitgroei✔ 1:2 mengverhouding – eenvoudig, economisch & precies✔ Professionele 60ml tube voor salonkwaliteit GebruiksaanwijzingMeng Wella Color Touch Rich Naturals volgens de aanbevolen verhouding 1:2 met de juiste Color Touch Emulsie. Meng tot een gladde textuur en breng gelijkmatig aan op droog of handdoekdroog haar. Laat het product inwerken volgens de Wella richtlijnen. Spoel vervolgens zorgvuldig uit. Vermijd het gebruik van shampoo tijdens het uitspoelen voor optimaal glansresultaat. Specificaties / Technische informatieSemi-permanent1:2 mengverhoudingVrij van ammoniak85% natuurlijke ingrediëntenVeganTot 50% grijsblendingInhoud: 60ml Extra informatiePerfect voor glossing, kleurverzachting, natural enhancement, kleurverfrissing, tonal corrections en klanten die geen permanente kleur wensen maar wel glans en nuance. FAQ Is Color Touch Rich Naturals geschikt voor gevoelig haar?Ja, de formule is ammoniakvrij, mild en bevat 85% natuurlijke ingrediënten. Kan het haar hiermee worden opgelicht?Nee, dit is een semi-permanente tone-on-tone kleuring zonder lift. Hoeveel grijs haar wordt geblend?Tot ongeveer 50%, voor een zachte en natuurlijke look. Is de formule vegan?Ja, volledig vegan en vrij van dierlijke ingrediënten. Laat het een uitgroei achter?Nee, de kleur vervaagt geleidelijk, ideaal voor klanten die geen vaste kleurverplichting wensen. Waarom bevat het een metaalzuiveraar?Om de kleur zuiver en betrouwbaar te houden, zelfs op haar met mineraalopbouw.

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Wella Color Touch Special Mix 60ml is een krachtige, hoogwaardige semi-permanente haarkleuring ontworpen voor het creëren van intensieve, pure en gepersonaliseerde tinten. Deze lijn wordt gebruikt om bestaande kleuren te verdiepen, te versterken, te neutraliseren of volledig unieke kleurresultaten te maken. Perfect voor glossing, colour melting, tonal correction en creatieve kleurrecepten. De formule bevat een ingebouwde metaalzuiveraar, die onzuiverheden neutraliseert en ervoor zorgt dat de kleur altijd zuiver, stabiel en consistent ontwikkelt — zelfs op haar dat gevoelig is voor mineralen in water of productopbouw. Dit resulteert in een prachtige, glanzende finish met een duurzame, frisse uitstraling. Color Touch Special Mix is samengesteld met 85% natuurlijk afgeleide ingrediënten, volledig vegan, vrij van ammoniak, siliconen en minerale oliën, en verpakt in een duurzame, recyclebare tube. Hierdoor is het een milieubewuste keuze zonder in te leveren op professionele prestaties. Deze lijn biedt tot 50% grijsblending wanneer gemengd met andere Color Touch tinten en heeft een eenvoudige 1:2 mengverhouding, wat zorgt voor economisch gebruik en nauwkeurige kleurbeheersing. De intensieve pigmentatie maakt Special Mix ideaal voor het creëren van opvallende, levendige nuances of subtiele kleurcorrecties. Kenmerken / Belangrijkste voordelen✔ Semi-permanente intensieve kleurpigmenten✔ Ontworpen voor personalisatie & creatieve kleurverrijking✔ Metaalzuiveraar voor constante, zuivere kleurontwikkeling✔ 85% natuurlijk afgeleide ingrediënten✔ Vegan & vrij van ammoniak, siliconen & minerale oliën✔ Recyclebare, duurzame verpakking✔ Tot 50% grijsblending in combinatie met andere tinten✔ 1:2 mengverhouding – eenvoudig & precies✔ Pure intensiteit – perfect voor mixing, boosting & correcting✔ Professionele 60ml inhoud GebruiksaanwijzingMeng Wella Color Touch Special Mix in een 1:2 verhouding met Wella Color Touch Emulsie. Meng tot een gladde, romige textuur. Breng aan op handdoekdroog of droog haar afhankelijk van de techniek. Laat inwerken volgens de Wella richtlijnen en spoel zorgvuldig uit. Gebruik geen shampoo tijdens het uitspoelen voor maximale glans. Specificaties / Technische informatieSemi-permanent1:2 mengverhoudingVegan85% natuurlijke ingrediëntenMetaalzuiveraarIntensieve mix-pigmentenInhoud: 60ml Extra informatieIdeaal voor: vibrante tinten, kleurcorrectie, neutralisatie, pastelrecepten, intensivering van bestaande kleuren en creatieve hair artistry. FAQ Is Special Mix een permanente kleuring?Nee, het is een semi-permanente tone-on-tone kleuring. Kan ik Special Mix rechtstreeks op het haar gebruiken?Ja, maar meestal wordt het gemengd met andere tinten voor aangepaste resultaten. Is de formule veilig voor gevoelig haar?Ja, het is ammoniakvrij, vegan en mild, met 85% natuurlijke ingrediënten. Geeft het grijsdekking?Alleen in combinatie met andere tinten, tot 50% grijsblending. Waarom zit er een metaalzuiveraar in?Om de kleurontwikkeling constant, helder en betrouwbaar te houden. Laat het een uitgroei achter?Nee, de kleur vervaagt geleidelijk zonder harde lijn.

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Wella EIMI Body Crafter Volume Spray 150ml is the styling spray for anyone who dreams of voluminous, shiny, and flexible hair . This spray from the Wella EIMI Volume collection gives your hair beautiful body with manageable texture and a medium hold (level 2) . Unlike many other volumizers, Body Crafter doesn't leave hair dull or stiff. Thanks to its innovative formula, you can easily create more volume while preserving your hair's natural movement . Whether you have short or long hair, this spray provides a light hold, beautiful shine, and a flexible finish. ✔ Adds volume with manageable texture ✔ Medium hold for flexible control ✔ Provides natural movement and shine ✔ Suitable for all hair types ✔ CG-proof formula Instructions for use: Shake the bottle well before use. Spray evenly on towel-dried hair, focusing on the roots for added volume. Blow-dry and style as desired. For added texture, the spray can also be used on dry hair. ❓ FAQ 1. What kind of hold does the Wella EIMI Body Crafter have? The product has a medium hold (level 2) that keeps the hair flexible. 2. Can I use this spray on colored hair? Yes, the formula is mild and suitable for all hair types, including colored hair. 3. Does this spray leave a stiff or sticky feeling? No, Body Crafter gives volume and texture without stiffness . 4. Is the product suitable for curly hair? Yes, it is CG-proof and helps give curls more body and shine. 5. How do I use the maximum volume spray? Spray especially at the roots of the hair and blow-dry for extra lift. 6. Can I also use it on dry hair? Yes, it can also be used on dry hair for extra texture and definition .

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Wella EIMI Pearl Styler 100ml is the styling gel that effortlessly creates a firm, flexible hold combined with a pearlescent sheen that makes your hair shine. This bestseller from the Wella EIMI Texture line offers everything you need for creative styling with texture and volume. Pearl Styler's formula is specially designed to protect hair from UV rays and dryness , making it perfect for color-treated hair . Thanks to its flexible hold, you can create both sleek and playful looks without feeling stiff or sticky. Whether you prefer a natural, tousled style or a polished cut, the Pearl Styler makes styling your hair easy. It stays in shape all day long with a healthy, shiny finish. What's more, the gel is CG-proof , so curls also benefit from the perfect, frizz-free hold. ✔ Strong, flexible hold (level 3) ✔ Gives a beautiful pearly sheen ✔ Protects against UV radiation and dehydration ✔ Perfect for colored and curly hair ✔ From the Wella EIMI Texture line ✔ CG-proof & professional salon product Instructions for use: Apply 1 to 2 pumps of gel to your palm and distribute through dry hair. Style with your fingers for playful texture or a tousled look. For extra volume in short hair: apply to damp hair and then blow-dry. ❓ FAQ 1. What hold does Wella EIMI Pearl Styler have? The gel has a flexible, firm hold (level 3) for long-lasting styling. 2. Can I use this gel on colored hair? Yes, the formula provides UV protection and prevents dehydration , ideal for colored hair. 3. Does the Pearl Styler leave a sticky feeling? No, the gel provides a firm grip without stickiness or stiffness . 4. Does this product protect against the sun? Yes, the Pearl Styler contains UV protection that keeps the hair healthy. 5. Is it suitable for the Curly Girl Method? Yes, the gel is CG-proof and ideal for defining curls without frizz. 6. How long does the fixation last? The result stays in shape all day long .

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Wella EIMI Pearl Styler 30ml is the compact, travel-size version of Wella Professionals' iconic styling gel. Ideal for taking anywhere—whether in your handbag, gym bag, or while traveling. This styling gel effortlessly creates a firm, flexible hold (level 3) and a beautiful pearlescent shine . Hair gains texture and volume, while the specially developed formula protects it from UV rays and dehydration . Perfect for both daily use and professional salon work. Thanks to its convenient 30ml size, this Pearl Styler is ideal for on-the-go use or for getting acquainted with this popular product. Just like the larger containers, this version is also CG-proof , keeping curls frizz-free and defined. ✔ Travel size – handy for on the road ✔ Strong but flexible hold (level 3) ✔ Gives a radiant pearly sheen ✔ Protects against UV radiation and dehydration ✔ Suitable for colored hair and CG-proof ✔ Part of the Wella EIMI Texture line Instructions for use: Apply 1 to 2 pumps of gel to your palm and distribute evenly through dry hair. Style with your fingers for a playful texture or sleek look. For extra volume in short hair: apply to damp hair and then blow-dry. ❓ FAQ 1. What is the difference with the larger Pearl Styler packages? The action is identical – this is just the 30ml travel size packaging. 2. Does the gel feel sticky? No, the gel provides a strong hold without stickiness . 3. Does the Pearl Styler protect against the sun? Yes, thanks to the UV protection, the hair remains healthy and protected. 4. Is this product suitable for curly hair? Yes, the gel is CG-proof and ideal for defining curls. 5. Can I take this product on a plane? Yes, with 30ml content it complies with hand luggage regulations. 6. Who is this packaging ideal for? For anyone who wants to try out the Pearl Styler or is looking for a handy mini package for on the go.

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Wella EIMI Pearl Styler XXL 150ml is the ultimate styling gel for those who love shine, texture, and long-lasting hold . This bestseller from the Wella EIMI line is known for its pearly shine and flexible hold (level 3), allowing you to effortlessly create both sleek and playful looks. Pearl Styler's formula protects hair from dehydration and harmful UV rays , making it particularly suitable for color-treated and sensitive hair . Thanks to the convenient XXL 150ml packaging, you can enjoy this popular styling product for extra long – ideal for everyday use and professional use in the salon. Whether you're going for a neat cut or a tousled texture, this gel offers the perfect balance between strong hold and smooth styling . Hair stays in place all day long, with a healthy shine and a flexible finish . What's more, the formula is CG-proof , so even curly hair benefits without frizz or stiffness. ✔ Strong, flexible hold (level 3) ✔ Gives a beautiful pearly sheen ✔ Protects against UV radiation and dehydration ✔ Suitable for colored and curly hair ✔ In handy XXL packaging (150ml) ✔ CG-proof & professional salon product Instructions for use: Apply 1 to 2 pumps to your palm, distribute evenly through dry hair, and style with your fingers for a playful texture. For a sleek look, apply to damp hair and blow-dry. ❓ FAQ 1. What hold does Wella EIMI Pearl Styler offer? The product has a firm yet flexible hold (level 3) , ideal for long-term styling. 2. Can I use this product on colored hair? Yes, the formula is specially developed to protect colour and prevent dehydration . 3. Does this gel feel sticky? No, the Pearl Styler provides a firm hold without becoming stiff or sticky . 4. Does the gel protect against sunlight? Yes, thanks to built-in UV protection, your hair stays healthy and shiny. 5. Is it suitable for the Curly Girl Method? Yes, the formula is CG-proof and ideal for defining curls without frizz. 6. How long does the effect last? The result lasts all day , without the need for touch-ups in between.

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The Wella EIMI Texture Touch Matte Clay 75ml is a flexible matte clay with a natural finish and medium hold. This clay is part of the EIMI Texture Collection by Wella Professionals , a leading styling line that embodies creativity, individuality, and control. This clay allows you to effortlessly create trendy, natural looks with a matte finish. Texture Touch is specially designed to allow you to restyle your hair throughout the day without losing its texture or hold. The formula is enriched with minerals and beeswax , giving your hair a supple, flexible texture with long-lasting hold and no sticky feeling. The clay offers the perfect balance between hold and flexibility, allowing the hair to retain its natural movement and look healthy and cared for. ⭐ Active properties & effects Matte clay: provides a natural, non-glossy finish. Medium hold (2): provides control and flexibility without stiffness. Contains minerals and beeswax: strengthens the structure and nourishes the hair. Restyleable: easily rework your look at any time of the day. Suitable for all hair types: especially ideal for short to medium-length hair. Professional salon quality. 💪 Key Benefits ✔ Gives texture and definition to the hair ✔ Matte finish for a natural look ✔ Remains flexible and re-styleable ✔ Does not weigh down the hair ✔ Contains nourishing ingredients such as beeswax ✔ Ideal for daily use ✔ Perfect for creative and neat styles 🧼 Instructions for use 1️⃣ Take a small amount of Wella EIMI Texture Touch Matte Clay into the palms of your hands. 2️⃣ Rub the clay well between your hands to ensure smooth distribution. 3️⃣ Apply to dry hair and work through with fingers for texture and definition. 4️⃣ Style the hair into the desired style. 5️⃣ Reapply throughout the day if necessary for a fresh look. Pro tip: Use a small amount of extra clay on the ends for added texture or combine with Wella EIMI Mistify Me Light for a light, flexible hold. ⚙️ Technical specifications Product type: Styling Clay Brand: Wella Professionals Series: EIMI Texture Hold level: Medium (2) Finish: Matte Content: 75ml Hair type: All hair types Target audience: Men & women Use: Professional & Home 📦 Additional information The EIMI Texture line from Wella Professionals is designed for stylists and clients who want to express their personality through their hair. Each product offers control, flexibility, and protection—without compromising on quality or feel. ❓ FAQ – Frequently Asked Questions Is this clay suitable for daily use? Yes, the formula is light and suitable for everyday styling. Does the product give shine? No, the finish is completely matte. Can I restyle my hair during the day? Yes, the clay is flexible and re-styleable. Is it suitable for fine hair? Yes, it gives extra texture and volume without weighing you down. Does it contain caring ingredients? Yes, such as beeswax and minerals that strengthen the hair. Leaves residue behind? No, it rinses out easily and leaves no residue. What is the hold of this product? A medium hold – firm yet flexible. Is the product unisex? Yes, suitable for both men and women.

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Discover Wella Insta-Recharge Powder Light Blonde 2.1g , the fast and professional solution to instantly camouflage roots and gray hair . Thanks to its dermatologically tested formula , rich in minerals and color pigments, this powder offers natural, light coverage that perfectly matches your hair color. The soft, lightweight texture adheres instantly to the hair without weighing it down and disappears with your next wash. This gives you a temporary yet professional color correction , ideal for use between salon visits. The product is versatile: it conceals roots , lengthens highlights , and visually fills the hairline for a fuller look. Thanks to the precision applicator , you can also use the powder to define or fullen eyebrows . Wella Insta-Recharge Powder is available in five shades, including Light Blonde – perfectly matched to light to medium blonde hair colors. This innovative powder formula keeps your hair looking fresh, cared for, and professional. Key Features: ✔ Professional temporary color solution for hair and eyebrows ✔ Instantly camouflages regrowth and gray hair ✔ Optical thickening of the hairline ✔ Lengthens highlights and defines eyebrows ✔ Dermatologically tested formula , rich in minerals ✔ Lightweight powder – does not weigh hair down ✔ Fades after one wash ✔ Easy and precise application ✔ Color: Light Blonde ✔ Content: 2.1g Instructions for use: Pull the hair taut for precise application. Use the narrow side of the brush to contour roots and parting. The soft side is ideal for blending around the hairline. Use a slightly darker shade to create more depth or volume . Set the result with a light mist of EIMI Super Set for long-lasting hold. Specification: Brand: Wella Professionals Type: Temporary hair powder / Root touch-up Color: Light Blonde Content: 2.1g Formula: Dermatologically tested, mineral pigments Use: Camouflage of roots, volume & eyebrow definition Category: Hair Products → Color Care → Root Correction & Touch-up ❓ FAQ – Frequently Asked Questions 1. Does the powder last until the next wash? Yes, the result remains visible until the next shampoo . 2. Can I also use the product on eyebrows? Yes, the powder is safe and effective to use for defining eyebrows. 3. Is the formula suitable for sensitive scalps? Yes, the formula is dermatologically tested and mild on the skin. 4. How do I choose the right shade? Choose a shade that matches your hair color, or one shade darker for extra depth and volume . 5. Doesn't the product make my hair greasy or heavy? No, the lightweight powder texture leaves the hair feeling airy and natural. 6. How can I maintain the effect for longer? After application, use a light fixing spray such as EIMI Super Set .

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Wella Perfecton By Color Fresh 250ml is a professional, direct-dye leave-in color refresher that instantly revitalizes hair color. Thanks to the direct dyes and powerful vitamin care complex , hair gets an intense color boost and a healthy shine without rinsing. This extremely versatile product is ideal for refreshing faded color , evening out uneven tones, or adding a vibrant shine between color treatments. Perfecton is easy to use at home, yet popular in salons for its precise control over shade, intensity, and color correction. The lightweight, weightless formula leaves hair soft, shiny, and color-fresh – ideal for clients looking for quick results without damage or a long-term commitment. The product remains gentle on hair, thanks to the soothing, hydrating effects of the vitamin complex. Features / Key Benefits ✔ Temporary leave-in color – do not rinse ✔ Direct dyes for intense, fresh shades ✔ Perfect as a color refresher ✔ Evens out uneven tones and color differences ✔ Enriched with vitamin care complex ✔ Light, non-weight-bearing formula ✔ Ideal for home & professional treatments ✔ Content: 250ml Instructions for use Before use, carefully follow the enclosed instructions. Apply to towel-dried or dry hair, depending on the desired intensity. Do not rinse. Specifications / Technical information • Type: Direct leave-in coloring • Free from: Oxidation • Formula: With vitamins & direct pigments • Effect: Color correction, color refreshment, shine • Hair type: Natural or colored hair • Content: 250ml Additional information Perfecton is ideal for quick touch-ups, salon blowouts, color corrections, or intensifying existing shades. The color lasts through multiple washes without any root-out effect. FAQ 1. Do you have to rinse Perfecton? No, it is a leave-in color refresher . 2. How strong is the color? The direct dyes give intense, vibrant results . 3. Can it be used to even out color differences? Yes, it is ideal for correcting uneven tones . 4. Does it weigh down the hair? No, the formula is light and airy. 5. How long does the color remain visible? Up to several washes, depending on hair type. 6. Is it suitable for home use? Yes, very easy and safe to use.

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Wella Perform Perm Lotion N 75ml is a professional perm lotion specially developed for normal to resistant hair . This lotion is part of the updated Wella Perform line and is the successor to the popular Wella Creatine+ products . The innovative formula with Bond Builder Technology and betaine protects hair during the perm process, prevents damage, and provides shine, elasticity, and bouncy curls . Thanks to its vegan formula, free of silicones, mineral oils, and microplastics , this perm lotion is a conscious choice for both professionals and clients. With Wella Perform Perm Lotion N, you achieve controlled, even curl formation that leaves hair feeling healthy, even after chemical treatments. The result: strong, soft, and long-lasting curls with a natural look. ✔ Permanent lotion for normal to resistant hair ✔ Successor to the Wella Creatine+ line ✔ With Bond Builder Technology & betaine ✔ Protects, strengthens and adds shine ✔ Free from silicones, microplastics and mineral oils ✔ Vegan formula – friendly to hair and the environment ✔ Professional results for long-lasting curls ✔ Content: 75ml Instructions for use: Apply the lotion to clean hair, section by section. Twist the hair wraps and apply the lotion three times per wrap . Leave on according to the instructions. Then rinse for 3 minutes . Next, apply 100 ml of neutralizer : first apply two-thirds of the solution while the hair is still in the wraps, then the remaining one-third after removing the wraps. Leave on for another 5 minutes . Rinse thoroughly and finish the treatment with a post-treatment for extra stability and conditioning. Content: 75ml ❓ FAQ 1. Which hair type is Wella Perform Perm Lotion N suitable for? For normal to resistant hair . 2. What is the difference with Wella Creatine+? The Wella Perform line is the updated successor to Creatine+ and offers even better protection and care. 3. What does Bond Builder Technology do? It strengthens the hair structure during the treatment and prevents damage and hair breakage . 4. Is this product vegan? Yes, the formula is completely vegan and free of silicones, microplastics and mineral oils. 5. How long will the results last? The curls remain bouncy and shiny for a long time , depending on the hair type and aftercare. 6. Is this product suitable for professional use? Yes, the lotion has been specially developed for hairdressers and salons .

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