Wholesale supplier for salons, barbers and beauty professionals in Europe

Hair coloring & toners

5 products

  • Sale -60% INSTA COLOR Gel-Cream Toner – Personalized Multi-Tonal Color Refresh 100 ml

    Diana Beauty & Creative INSTA COLOR Gel-Cream Toner – Personalized Multi-Tonal Color Refresh 100 ml

    151 in stock Direct leverbaar  Alle zendingen zijn verzekerd en zorgvuldig voorbereid door ons ervaren team, dat er dagelijks hard aan werkt om elke bestelling op tijd te verzenden

    INSTA COLOR Gel-Crème Color Toner is an innovative professional toner with a gel-cream texture , designed to refresh blonde tones, neutralize unwanted undertones and create a perfectly clean, fresh color – in just 5 minutes . The formula allows for personalized, multi-tonal effects during or between bleaching sessions. All shades are intermixable, creating endless creative color possibilities , perfectly tailored to each client's needs. Active properties & effects The special gel-cream consistency ensures easy and precise application without dripping. During the neutralization process, the pigments penetrate evenly into the hair structure, refresh the color and enhance shine . The gentle formula works in synergy with the Insta Color developer to keep hair supple, healthy and slightly shiny – without excessive porosity or dryness. Key Benefits ✔ Quick color refresh in 5–15 minutes without full bleaching. ✔ Neutralizes unwanted yellow or copper tones for a clean, cool finish. ✔ Multi-tonal effect – shades can be mixed with each other for personalized results. ✔ Soft gel-cream texture – precise application, no dripping. ✔ Safe and gentle on hair – maintains shine and elasticity. ✔ Professional results with control over tone and intensity. Instructions for use 1️⃣ Preparation: Mix 50 ml Insta Color Toner with 100 ml Insta Color Developer in a non-metallic bowl (ratio 1:2). 2️⃣ Application: Apply to the parts of the hair that need color refreshing or neutralization. 3️⃣ Development time: Leave on for 5 – 15 minutes, check visually every 5 minutes. 4️⃣ Finish: Rinse thoroughly and use Colour Care Diana shampoo and conditioner to restore the pH and set the colour. Specification / composition / content Content: 100 ml Texture: Gel-cream Ratio: 1:2 with Insta Color Developer Application: Toner / color refresher Usage time: 5 – 15 minutes For professional use Compatible with all INSTA COLOR Diana Beauty & Creative shades Additional information INSTA COLOR Toners are ideal as a quick touch-up between color treatments or as a finishing step after bleaching. They give the hair a radiant, fresh tone , neutralize unwanted shadows and extend the durability of blond or pastel colors. Perfect to combine with Colour Care Diana products for maximum colour stability and shine. FAQ – Frequently Asked Questions 1. Is Insta Color Toner only for professional use? Yes, the product is designed for salons – use according to professional guidelines. 2. How long should the toner be left on? Depending on the desired intensity , 5 to 15 minutes . Check visually every 5 minutes. 3. Can I mix different shades? Yes, all Insta Color toners are intermixable for personalized effects. 4. Which developer should I mix with? Use only Insta Color Diana Developer in a 1:2 ratio. 5. What happens if I exceed the time? Too long a processing time can result in a tone that is too cool or too dark – so check regularly. 6. Can I use the product on damaged hair? Yes, thanks to its mild formula and pH-balanced structure, it is safe for sensitive hair. 7. Do I need to do an allergy test? Yes, always perform a test 48 hours before use – even if the product has been used before. 8. How do I maintain the color afterwards? Use Colour Care Diana Shampoo & Mask to keep the colour vibrant for longer.

    151 in stock Direct leverbaar  Alle zendingen zijn verzekerd en zorgvuldig voorbereid door ons ervaren team, dat er dagelijks hard aan werkt om elke bestelling op tijd te verzenden

    €15,95 €6,40 Incl. VAT
    €5,29 Excl. VAT

  • Sale -24% Purify Shampoo before treatment 300 ml

    Diana Beauty & Creative Purify Shampoo before treatment 300 ml

    24 in stock Direct leverbaar  Alle zendingen zijn verzekerd en zorgvuldig voorbereid door ons ervaren team, dat er dagelijks hard aan werkt om elke bestelling op tijd te verzenden

    Purifying Shampoo 300 ml is a professional deep cleansing shampoo that perfectly prepares the hair for salon treatments such as keratin, protein and hair botox treatments . The formula effectively removes sebum, styling residues, silicones and impurities , allowing the hair to optimally absorb active ingredients during the treatment. Thanks to its mild yet powerful cleansing, this shampoo opens the hair cuticles without damaging the hair, which facilitates the absorption of nutrients and significantly increases the effectiveness of the treatment. The result: clean, light and perfectly prepared hair that makes the most of the treatment. Suitable for all hair types and ideal for professional use before salon treatments. Key benefits: ✔ Deep cleansing – removes product residue, oils and impurities. ✔ Opens hair cuticles – for maximum absorption of active ingredients. ✔ Optimal preparation – increases the efficiency and durability of treatments. ✔ Improves the results of keratin, botox and protein treatments. ✔ Professional formula – sulfate-free, paraben-free, safe for all hair types. Instructions for use: 1️⃣ Apply the shampoo to wet hair. 2️⃣ Massage gently over the entire length and scalp. 3️⃣ Leave on for 2–3 minutes. 4️⃣ Rinse thoroughly with warm water. 5️⃣ Repeat if necessary for very styled or oily hair. ⚠️ Use only before treatments – not afterwards. Result: ✔ Perfectly clean hair without residue ✔ Open hair cuticles for optimal absorption ✔ Improved effectiveness of professional treatments ✔ Softness and shine without drying out FAQ – Purifying Shampoo When do I use this shampoo? Always before a professional hair treatment such as keratin, botox or protein therapy. Can I use this shampoo daily at home? No, it is a professional pre-treatment shampoo – not intended for daily use. Is it safe for colored hair? Yes, the formula is mild and safe, yet designed to cleanse thoroughly. Does it contain sulfates or parabens? No, the formula is free from harsh sulfates, parabens and silicones. What happens if I use it after the treatment? It can shorten the result because it opens the hair cuticles – only use it before the treatment.

    24 in stock Direct leverbaar  Alle zendingen zijn verzekerd en zorgvuldig voorbereid door ons ervaren team, dat er dagelijks hard aan werkt om elke bestelling op tijd te verzenden

    €22,25 €16,93 Incl. VAT
    €13,99 Excl. VAT

  • Sale -21% paint-squeezing-key-gold-1679

    Activeshop Gold paint pinch wrench

    1 in stock Direct leverbaar  Alle zendingen zijn verzekerd en zorgvuldig voorbereid door ons ervaren team, dat er dagelijks hard aan werkt om elke bestelling op tijd te verzenden

    For many years, the ACTIVESHOP brand has offered a wide range of products suitable for professional use in various sectors. The selection includes products in various categories – from small, indispensable accessories to specialized salon equipment such as cosmetic furniture . ACTIVESHOP is known for practical solutions, reliability, and products that perfectly complement the daily work of professionals. Precise and controlled squeezing of hair dye The handy hair dye tube squeezer is an indispensable tool for both professional salons and everyday home use. This practical tool allows you to squeeze out hair dye, creams, pastes, and other tube products precisely and completely , without waste. This not only ensures efficient product use but also helps save money. The squeezer's ergonomic shape guarantees comfortable use and complete control while squeezing. The high-quality metal finish in elegant gold tones ensures excellent durability and gives the tool a professional and luxurious look . A paint wrench like this is therefore indispensable for every hairdresser and anyone who values ​​precision, hygiene, and sparing use of hair products. Specifications: Color: shades of gold Total length: 8.2 cm Squeeze length: 5 cm Is this tube squeezer suitable for professional use? Yes, the squeezer is designed for intensive professional use in hair salons and beauty environments. Which products can I use this squeezer for? The squeezer is suitable for hair dye, colour creams, pastes and other cosmetic products in tubes. Does this tool help reduce product waste? Yes, thanks to the controlled squeezing system, the contents of the tube are almost completely used. Is the squeezer comfortable to use? Absolutely, the ergonomic shape ensures a pleasant grip and easy use without effort. What material is the squeezer made of? The squeezer is made of high-quality metal, which ensures durability and a long lifespan. Is this product also suitable for home use? Yes, besides professional use, this hair dye squeezer is also ideal for home users who want to work precisely and economically.

    1 in stock Direct leverbaar  Alle zendingen zijn verzekerd en zorgvuldig voorbereid door ons ervaren team, dat er dagelijks hard aan werkt om elke bestelling op tijd te verzenden

    €3,56 €2,82 Incl. VAT
    €2,33 Excl. VAT

  • Sale -36% ULTIMATE Dust-Free Bleaching Powder with Plex System – Up to 9 shades of lightening (500g)

    Diana Beauty & Creative ULTIMATE Dust-Free Bleaching Powder with Plex System – Up to 9 shades of lightening (500g)

    99 in stock Direct leverbaar  Alle zendingen zijn verzekerd en zorgvuldig voorbereid door ons ervaren team, dat er dagelijks hard aan werkt om elke bestelling op tijd te verzenden

    Blonde Ambition – Your ticket to iconic Barbie Blonde! ✨ ULTIMATE Blond Bleach Powder is the ultimate dust-free pink bleaching powder with an integrated Plex system , developed for professionals who strive for perfectly cool, bright blonde – without damage. This high-performance formula with plant-based keratin and amino acids provides exceptional protection, strength and care throughout the entire bleaching process. With ULTIMATE Blonde you can achieve up to 9 levels of lightening with maximum control, minimal breakage and a cool blonde result without yellow undertones . Perfect for full-on bleaching, balayage, highlights, or root touch-ups – suitable for all hair types. Active properties & effects The innovative formula contains a Plex strengthening system that protects and strengthens the hair bonds, leaving the hair healthy and strong after the treatment. The combination of plant-based keratin, amino acids and moisturizing polymers provides resilience, shine and elasticity. The dust-free powder mixes smoothly to a creamy, homogeneous consistency, allowing for easy and precise application without irritation or fumes. Key Benefits ✔ Up to 9 levels of lightening – from golden blonde to cool icy blonde. ✔ Neutralizes yellow and coppery undertones – clear and clean result. ✔ Protects the hair during bleaching thanks to the integrated Plex system . ✔ Enriched with vegetable keratin and amino acids – restores and strengthens the fiber structure. ✔ Dust-free formula – safe, clean and comfortable to use. ✔ Universally applicable – balayage, full bleach, highlights, babylights, etc. ✔ Professional precision and maximum shine. Instructions for use (Professional use) 1️⃣ Preparation: Mix ULTIMATE Blonde Bleach Powder with developer in a 1:2 ratio in a non-metallic bowl. 2️⃣ Recommended Developer Strengths: 10 vol (3%) – soft lightening, 1–2 levels. 20 vol (6%) – standard lightening, 2–3 levels. 30 vol (9%) – intensive lightening, 3–4 levels. 40 vol (12%) – maximum lift up to 9 levels (for experienced professionals only). 3️⃣ Application: Apply evenly to dry hair, starting from the lengths. 4️⃣ Processing time: 20–45 minutes, depending on the desired result. Check regularly. 5️⃣ Finishing: Rinse thoroughly with warm water. Then use Colour Care of Repair Shampoo & Mask from Diana Beauty & Creative for pH restoration and protection. Specification / composition / content Content: 500 g Type: Dust-free bleaching powder with Plex system Active ingredients: Plant Keratin, Amino Acids, Plex components Application: Professional bleaching / balayage / highlights Ratio: 1:2 with developer Level of lightening: up to 9 shades Use: professional Free from: parabens, SLS, dust particles Additional information ULTIMATE Blond is designed for hairdressers who strive for perfect blonde shades – from soft beige to icy blonde. The product works quickly, in a controlled manner and with minimal damage, thanks to the Plex protection system that strengthens the disulfide bridges. It guarantees optimal brightness, softness and resilience after the treatment. Combine with Insta Color Toners for a perfectly cool, personalized finish. FAQ – Frequently Asked Questions 1. How many levels of scam does ULTIMATE Blond offer? Up to 9 shades , depending on the developer and processing time. 2. Can I use it on my scalp? Yes, the formula is suitable for full scalp application and balayage. 3. Does the Plex system really protect against damage? Yes, it significantly reduces hair breakage by strengthening the internal hair bonds. 4. Is it dust-free? Yes, completely dust-free – safe and comfortable to use. 5. Which oxidizer can I mix with? Use only professional developers 10, 20, 30 or 40 vol. 6. Can I combine it with toners? Yes, combine with Insta Color Toner after rinsing for cool, shiny blonde results. 7. Is it suitable for all hair types? Yes, it works effectively on natural, colored or bleached hair. 8. Does it have a smell? Light professional fragrance, without harsh fumes or powder dust. 9. How can I maintain the result? Use Colour Care Shampoo & Mask to keep the colour fresh for longer.

    99 in stock Direct leverbaar  Alle zendingen zijn verzekerd en zorgvuldig voorbereid door ons ervaren team, dat er dagelijks hard aan werkt om elke bestelling op tijd te verzenden

    €24,88 €16,01 Incl. VAT
    €13,23 Excl. VAT

  • Sale -35% Nano Plex – Professional Hair Protection During Heat Treatments 300ml

    Diana Beauty & Creative Nano Plex – Professional Hair Protection During Heat Treatments 300ml

    99 in stock Direct leverbaar  Alle zendingen zijn verzekerd en zorgvuldig voorbereid door ons ervaren team, dat er dagelijks hard aan werkt om elke bestelling op tijd te verzenden

    Nano Plex is a professional, advanced hair protection developed for use during heat treatments and straightening procedures such as Nanoplastia, Keratin or Protein treatments . The product is added directly to the smoothing formula , protecting the hair from the damaging effects of high temperatures throughout the process. Thanks to its unique nanotechnological formula , Nano Plex creates a protective film around each hair fiber, which not only prevents damage but also strengthens the internal structure, restores bonds and retains moisture . The result is stronger, healthier and shinier hair , even after intensive thermal treatments. Nano Plex is a must-have for any professional salon using heat treatments — it ensures that hair remains beautifully straight after treatment, nourished and bouncy . Active ingredients / effect • Hydrolyzed keratin – rebuilds the hair structure and strengthens internal disulfide bonds. • Amino acid complex – repairs damaged parts of the hair fiber and increases elasticity. • Panthenol (pro-vitamin B5) – deeply moisturizing, gives shine and softness. • Hyaluronic acid – provides moisture retention and prevents dehydration during high temperatures. • Plant proteins & urea – replenish the structure and protect the cuticle from breakage. • Shea butter & antioxidants – protect against oxidative stress and heat from styling tools. Key Benefits ✔ Protects hair against temperatures up to 230°C ✔ Strengthens and restores the hair structure during the treatment ✔ Prevents breakage, drying out and color fading ✔ Keeps the hair fiber hydrated and supple ✔ Compatible with Nanoplastia, Keratin and Protein treatments ✔ Increases shine and improves the smoothness of the final result ✔ 100% formaldehyde and paraben free ✔ Safe for all hair types, including color-treated and damaged hair ✔ Vegan, not tested on animals , with a pleasant salon signature scent System Application / Usage 1. Preparation Wash your hair with a cleansing shampoo to remove any styling product residue. Towel-dry your hair. 2. Addition to smoothing formula Mix Nano Plex into the straightening product of your choice (Nanoplastia, Protein or Keratin): • Natural hair – 5g Nano Plex per 100g product • Colored hair – 10 g Nano Plex per 100 g product • Dyed or weakened hair – 15 g Nano Plex per 100 g of product 3. Perform treatment Apply the mixture section by section. Blow-dry and style your hair according to the instructions for the treatment you're using. Nano Plex increases heat protection , prevents moisture loss and maintains color intensity. 4. After the treatment Wash the hair with Diana Home Care shampoo and mask to stabilize the result. For daily maintenance, use Nano Plex as leave-in protection while blow-drying or styling. Technical specification / composition Content: 300 ml pH: 4.0 – 4.5 Use: Professional and home Free from: Formaldehyde, sulfates, parabens, carbocysteine Origin: Brazil Result: Protected, strong, shiny and supple hair Fragrance: Delicate, fresh salon aroma FAQ – Frequently Asked Questions 1. What exactly is Nano Plex? Nano Plex is a professional heat protector that strengthens the hair structure and protects against thermal damage during straightening treatments. 2. How do I use Nano Plex? Add the product to your Nanoplastia, Keratin or Protein formula according to the prescribed proportions, or use it as leave-in protection during styling. 3. Is Nano Plex safe for color-treated hair? Yes, Nano Plex prevents color fading and maintains the shine of colored or bleached hair. 4. Can I also use it at home? Yes, Nano Plex can be used as a daily heat protector when blow-drying or styling. 5. Does it contain harmful substances? No. Nano Plex is formaldehyde-free, vegan, not tested on animals, and contains no sulfates or parabens. 6. Does it work with other brands of straightening products? Yes, Nano Plex is compatible with all brands of Nanoplastia, Keratin and Protein products. 7. What is the difference between Nano Plex and Nano Botox? Nano Botox regenerates the hair before the treatment, while Nano Plex protects the hair during the heat application. 8. What is the result after use? The hair is visibly smoother, stronger, better hydrated and protected against breakage .

    99 in stock Direct leverbaar  Alle zendingen zijn verzekerd en zorgvuldig voorbereid door ons ervaren team, dat er dagelijks hard aan werkt om elke bestelling op tijd te verzenden

    €73,54 €48,05 Incl. VAT
    €39,71 Excl. VAT

With hair dyes and toners, you create endless possibilities – from natural shades to bold fashion colors. Professional formulas not only deliver intense pigmentation but also protect and nourish your hair during the treatment.

What can you find in this category?

  • Permanent hair colour – for long-lasting results and perfect coverage

  • Semi-permanent hair colour – gentle and caring, ideal for shine and experimentation

  • Toners – neutralize unwanted undertones and refine the color result

  • Color masks – intensive shine and temporary color refresh

Key Benefits

  • Vibrant, long-lasting colours

  • Perfect coverage of gray hair

  • Toners for cool, fresh or warm shades

  • Caring formulas – protect the hair during coloring

  • Suitable for all techniques – balayage, highlights, full color

Additional information
Professional hair coloring and toners guarantee not only a beautiful look, but also the health and shine of the hair .


🟣 FAQ

1. What is the difference between hair dye and toner?
Hair coloring changes the base color , while a toner neutralizes or nuances unwanted tones.

2. How long will the results last?
Permanent colour: up to 6–8 weeks , toners: 2–4 weeks , depending on hair type and care.

3. Are toners suitable for blonde hair?
Yes, toners are ideal for neutralizing yellow or copper tones .

4. Are the products safe for hair?
Yes, most formulas are enriched with protective and nourishing ingredients .

5. Can I combine hair dye and toner?
Yes, a toner is often used after dyeing for extra shine and a perfect color result .

6. Who are these products intended for?
For professional hairdressers , but also for clients who work at home with salon quality.

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