The KIS KeraDirect Hair Dye 200ml is an innovative, direct-coloring hair dye that combines color, care, and hair repair in... Read more
€16,39 Incl. VAT
€13,55 Excl. VAT
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The KIS KeraDirect Hair Dye 200ml is an innovative, direct-coloring hair dye that combines color, care, and hair repair in a single powerful formula. This treatment is designed for anyone who wants to achieve vibrant color without using an activator or developer. The formula is enriched with high-quality keratin , which strengthens, repairs, and nourishes the hair from within throughout the entire coloring process. This not only creates an intense color result but also a visibly smooth, healthy, and improved hair structure.
KeraDirect is ideal for refreshing existing colors or creating new fashion shades on pre-lightened hair. The direct pigments work intensely and evenly, giving you complete control over the color intensity. The cream formula is easy to apply, doesn't run, and is suitable for both salons and home users who want professional quality without complicated mixing ratios.
With KIS KeraDirect you choose a color experience that respects the hair: vibrant, shiny, resilient and cared for.
Features / Key Benefits
✔ Direct-color hair dye – no activator needed
✔ Enriched with keratin for repair and strengthening
✔ Refreshes existing colours or creates new fashion shades
✔ Nourishes the hair from within
✔ Improves hair structure during coloring
✔ Simple application, safe and effective
✔ Vibrant, intensely pigmented colors
✔ Content: 200ml
Instructions for use
For best results, first lighten your hair to at least a light blonde . Wash and towel-dry your hair. Apply KeraDirect liberally to your hair. Leave it in for 15–30 minutes , depending on your desired intensity. Then rinse thoroughly.
Tip: Do not use conditioner or nourishing shampoo beforehand – this promotes the absorption of pigment.
Specifications / Technical information
• Type: Direct-colouring hair dye
• Formula: Keratin-enriched
• Activator required: No
• Purpose: Color refreshment, intensive fashion shades
• Suitable for: Pre-lightened hair
• Content: 200ml
• Finish: Vibrant, shiny and healthy
• Professional level, also suitable for home use
Additional information
KIS KeraDirect is perfect for creative color effects like ombré, dip-dye, paneling, or full-on fashion shades. The keratin formula leaves hair feeling stronger and more supple after each treatment.
FAQ
1. Do I need a developer or activator?
No, KeraDirect works instantly without mixing.
2. Does it also work on dark hair?
For an intense result, the hair should be lightened beforehand .
3. Will the hair get damaged?
No, the formula contains keratin which strengthens the hair during coloring.
4. How long does the color remain visible?
Depending on porosity 4–12 washes .
5. Does the cream run during application?
No, the formula is firm and does not run.
6. Can I mix shades with each other?
Yes, KeraDirect shades are fully mixable for personalized colors.
