Description
Premium Line Purple Shampoo 250 ml: care for treated blonde hair
Premium Line Purple Shampoo is designed for blonde hair after smoothing and restorative salon treatments. It combines gentle cleansing with colour care, helping maintain a cool-looking blonde tone while keeping the lengths soft, manageable and ready for further conditioning. This version contains 250 ml for a home-care routine.
Support between salon visits
The shampoo complements aftercare following keratin straightening, hair botox, aminoplasty, nanoplasty and related smoothing or restorative treatments. Its role is to cleanse the hair and support the appearance of the salon result between visits. The washing routine should follow the recommendations for the treatment performed and the needs of the hair.
Purple pigments, collagen and keratin
Purple pigments help reduce the appearance of unwanted yellow and warm tones in blonde hair. Collagen contributes to conditioning and elasticity, while keratin supports the hair structure and a smoother feel. Moisturising ingredients complement this care, helping the hair feel soft and look glossy after washing.
Gentle cleansing, reduced frizz and easier manageability work together in this formula. It prepares the lengths for a mask or the next step in an aftercare routine. Although developed with blonde hair in mind, it can also be used where mild, nourishing post-treatment care is appropriate; its pigmented formula should always be considered when choosing the routine.
Build a consistent aftercare routine
Use the shampoo according to the instructions on the packaging, taking the current shade and condition of the hair into account. Follow the advice given after the salon service, including when the first wash is appropriate. Pair cleansing with suitable conditioning for the lengths and ends, such as the matching Premium Line Purple mask.
Frequently asked questions
What hair is this shampoo intended for? Blonde hair, especially after smoothing and restorative salon treatments.
What do the purple pigments do? They help visually counter unwanted yellow tones and maintain a cooler-looking blonde colour.
Which conditioning ingredients are highlighted? Collagen and keratin, alongside moisturising ingredients.
Is this a straightening treatment? No. It is a shampoo for cleansing and aftercare; it does not perform a chemical straightening service.
What size is this version? This bottle contains 250 ml.
